Penguin by Design: A Cover Story, 1935-2005Allen Lane, 2005 - 255 pages Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how covers become design classics. By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look. Coupling indepth analysis of designers - from Jan Tschichold to Romek Marber - with a wide-ranging look at the range of series and titles published - from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques. Filled with inspiring images, Penguin by Design demonstrates just how difficult it is not to judge a book by its cover. |
Table des matières
Introduction | 6 |
Consistency and Competition 194759 | 59 |
Art Direction and Graphic Design 196070 | 97 |
Droits d'auteur | |
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Expressions et termes fréquents
Alan Aldridge Allen Lane appeared Art Director artwork Bodley Head Bruce Robertson colour commissioned COMPLETE UNABRIDGED courtesy Cover design Cover illustration Cover photograph cover shows David Gentleman David Pearson David Pelham Denise York Derek Birdsall design by Alan design by Bruce design by David design by Denise design by Derek design by John design by Romek dustjacket EDITED editors Elizabeth Friedlander Erle Stanley Gardner featured front cover Germano Facetti Gill Sans Graham imprint Jan Tschichold John Curtis KING PENGUIN Marber grid Mel Calman Michael Modern Classics Omnific OPPOSITE orange Orwell Paul Hogarth Pelican Book PENGUIN BOOKS PENGUIN BOOKS 2/6 PENGUIN CLASSICS Penguin Collectors Penguin covers Penguin Crime Penguin Handbook Penguin list Penguin Modern Poets PENGUIN POETS Penguin Shakespeare PENGUIN SPECIAL Pevsner Phil Baines Plays printing Richard Romek Marber roundel Schmoller SCIENCE FICTION serif spine story style titles typeface typography vertical grid Volume William Grimmond